My friend C and I went to Governor's Island for the “Graphic Design—Now In Production” show. Just inside the door is a glass case highlighting smaller design concepts and there it was, Field Notes.
The description on the left reads:
Aaron Draplin and Coudal Partners
This line of handy memo books is designed for capturing ideas on the move. Designed by Aaron Draplin (Portland, Oregon) in league with Coudal Partners (Chicago), the brand invokes the can-do, make-do spirit of plumbers, farmers, and software engineers. Limited-edition series such as the dry-transfer edition have been known to incite frenzy among hardcore collectors.
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